BEIJING | IBM | THE DREAM PLAY
With over 170 million viewers in China, the NBA Finals is as big as it gets. During the most anticipated time of the NBA season –IBM would use AI technology to produce a video of the season’s FMVP within seconds after the MVP is announced. Compared to human video editing which can take days, IBM only needed 24-seconds to create a video clip of a Kevin Durant’s entire career highlights up to the MVP announcement. The video would maximize viewer engagement during the finale of the basketball season with just a simple click of a button which ultimately showcases IBM’s technology capabilities.